BooRah is an online restaurant review guide that provides consumers a smart way to find great restaurants. Users are able to become a neighborhood food critic by rating, reviewing, and sharing stories about local restaurants. The name “BooRah” comes from the user’s ability to “boo” a restaurant they were not satisfied with or “rah” a restaurant they enjoyed.
What I Did
I created logos that illustrated the two contradicting ideas. The final logo came down to an iconic tomato splat on “Boo” and a speech bubble for “Rah”.
Results
A fun, energetic logo that was flexible enough to extend throughout the branding.
