Quite Curious

Craft Network is an organization dedicated to helping disadvantaged artisans by improving their standard of living through ethical trading practices and generating employment. They needed two things: a brand, and a website that both sold the artisan handicrafts as well as tell the stories and rich cultures behind them. I began the research process by pinpointing Craft Network’s values, observing their process, understanding their audience, and eventually, helping them find their brand.

I designed the logo with the idea of “strength in unity” - a tight-knit community of artisans that rely on each other both in their part of the world as well as worldwide. Their stories are told through the crafts they made and as a result, contributed to an eclectic patchwork that makes Craft Network who they are. 

Process

Final Design

The final logo design is an image of five people coming together to form the symbol of a blooming flower. 

Homepage

Product page: Because the website is both an e-commerce platform to sell the products as well as a place where people can go to learn about the artisans, the navigation that is divided into two sections, yet on every product page is the story about the person who created it.