Friends of the Urban Forest (FUF) is a non-profit organization committed to promoting a larger, healthier urban forest as part of the urban ecosystem. Through community planting, maintenance, education and advocacy, they help strengthen communities, as well as make it easy for San Francisco residents to create a more beautiful, better place to live. Their goal is to increase the number of trees in the city in order to keep the air and water clean, and help reduce global warming.
What I Did
Help strengthen their brand, and create a bus ad campaign. The FUF branding feels active and hands on, and is meant to capture attention, generate interest, and get the community excited and involved.
The FUF brand instantly evokes the idea of urban activism, and how the strength of a community can change San Francisco to be a better place to live.