Market This!
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Sherry Prescott-Willis came to my company’s creative team about a year ago with the opportunity to work on the cover for her book, “Market This! A 90-day Marketing Tool” and we went wild with it — creative projects like this are rare, and so refreshing. And what could be more challenging than marketing a marketing book?
Final Design
Concept #1: I really liked the way this turned out. It’s a book cover marketing the same book, marketing the same book, marketing the same book - hall of mirrors style!
Concept #2: This one focused more on singularity - using marketing as a tool to stand out from the rest of the crowd (the pink piggy bank is way happier than all the other ones).
Photo from our wall critique.
See my name in the credits? Ok so there were 20 other people mentioned on that page but hey, it’s nice to be recognized in a published book, right?
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