About the Project
Toyota Scion needed to launch a microsite introducing the first-ever Release Series model for the xD urban five-door subcompact, a limited edition of 2,000 numbered units, featuring unique “Hot Lava” exterior paint and special accessories, only to be found on this model.
What I Did
Concepting, illustration, and design.
Result
An impactful site that would reflect the model’s unique “Hot Lava” color and complement Scion’s advertising campaign theme, “Get It While It’s Hot”.
